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Re: Kodak and Cineon



KA2IQB at aol.com wrote:
> 
> In a message dated 97-10-22 11:32:41 EDT, Dick Hobbs wrote:
> 
> << Kodak Professional Motion Imaging Divison has announced it will change its
>  participation in the digital motion imaging software business and
> discontinue the sale of its digital hardware products currently marketed
> under the Cineon brand. >>
> 
> Having had about a year to get familiar with it, I can say first hand that
> the Cineon Genesis scanner is an excellent product, and it appeared that the
> Lightining film recorder could have been as well.  While it's no big secret
> on Wall Street that Kodak has been taking a beating from Fuji in traditional
> film products, and their consumer digital still camera has been a sales
> disappointment, it hardly seemed as though they gave Cineon and Lightining a
> chance to catch on.  I don't understand how they can say they didn't sell as
> many as they expected -- at about $300,000 (US) for the scanner, and $650,000
> (US) for the film recorder, they weren't likely to move like disposable
> cameras!
> 
> If there was any problem, as I saw it, it was that the operation was
> overburdened with corporate bureaucracy.  One service issue which could have
> been resolved with a couple of faxes turned into big sit-down meeting with
> five managers!  At a combined cost of probably more than $1,000 per hour for
> the people, not to mention travel and hotel expenses, small wonder their
> "current business model [did] not meet [their] financial objectives."
> 
> Well, hopefully they'll either find a good home for the division that makes
> this equipment, or recognize that this decision might have been a bit hasty
> and reverse it.
> 
> As Bob Kertesz points out,
> 
> << In fact, the general post effects business is undergoing big changes.
>  Boss films closes, Disney closes its effects division and buys Dreamquest,
> Warner's closes its effects division, Sony lays off staff in their effects
> division, Digital Domain lays off staff. >>
> 
> << Quite a bit of this can be traced to the rise of more powerful and
> sophisticated desktop systems, where an effects supervisor with $30K or a
> decent line of credit can do major effects work (although not in real time)
> in his or her living room. >>
> 
> While this is true to a degree, it does not explain why Kodak decided to dump
> the Cineon and Lightining.  It is getting easier to do very sophisticated
> effects on high-end desktop systems (if one can tolerate the rendering time),
> but somebody still has to scan the original film so a desktop system can be
> used, and then somebody has to get the final output of the desktop back onto
> film.  If anything, the rise of workstation special effects should have
> stimulated the demand for Cineons and Lightinings, not curtailed it.  The
> combined cost of a full-blown Cineon scanner and Lightining recorder system
> was in excess of $1 million, so it wasn't something that you'd find in many
> living rooms!
> 
> My impression of the current situation in digital effects is that it was a
> big buzzword a couple of years ago.  A lot of people thought they were going
> to find quick fame and fortune in this new field, and as a result, more
> capacity was installed than there was real demand for.  So now there's a
> small shake-out going on.  In at least one case mentioned above, unfortunate
> business deals were a factor, and I suspect that  corporate "housecleaning"
> may account for some of the others.
> 
> Best regards,
> Christopher Bacon
> 
> ---
> ++ Thanks to Biggi Klier of Munich for support of the TIG in 1997 ++
> TIG subscriber count is 874 on Wed Oct 22 12:48:48 PDT 1997
> mailinglist digest available.... unsubscribe via a message to
> 'telecine-request at alegria.com' with Subject: unsubscribe

---
++ Thanks to Biggi Klier of Munich for support of the TIG in 1997 ++
TIG subscriber count is 877 on Thu Oct 23 13:55:36 PDT 1997
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'telecine-request at alegria.com' with Subject: unsubscribe



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